Atelier in Amsterdam

About Small Couture

Behind Small Couture is Pierre Hassan: a fashion designer who spent five years in the atelier of Elie Saab.

Pierre Hassan in his shop in Amsterdam-Oost

Pierre Hassan started as a boy in a tailor shop in Lebanon. There he learned to work the machines, and there his love of fashion began. He worked his way up to head of the atelier, studied as a fashion designer and made patterns for dresses.

He worked as a design manager for an international brand and eventually joined the atelier of the fashion house Elie Saab, where he worked for five years. His dream was always to work with the very best, and he never gave up on it.

In Amsterdam he brings that craftsmanship to the repair table. To him a repair is not an automatic task but a design question: how does this garment get its shape back, and where can it be better than it was?

Career

From needle to atelier

  1. Libanon

    The tailor shop

    As a boy he learns to work the machines in a tailor shop. That is where his love of fashion begins.

  2. 2000 – 2003

    Training as a fashion designer

    He studies as a fashion designer and makes patterns for dresses.

  3. Ontwerpmanager

    International brand

    He works as a design manager for an international fashion brand.

  4. 5 jaar

    The Elie Saab atelier

    After knocking on the door every day he gets one chance and works for five years in the fashion house’s atelier.

  5. Amsterdam

    Small Couture

    On Wagenaarstraat he starts his own atelier for repair, tailoring and dry cleaning.

We don’t do magic, but we try to advise people in the correct way and include a touch of fashion in each repair.

From the atelier

Designs and collaborations

A selection of the fashion houses and brands Pierre worked or designed for.

  • Elie Saab Five years in the atelier of the Lebanese fashion house.

More work on Instagram

Atelier in Amsterdam

What a designer does differently

01

He looks at the cut

Before an alteration he looks at how the garment is constructed, so the fit is right and not just the size.

02

He improves the finish

We do not just repair, we actively try to improve the finish, so the result is better than you expect.

03

He thinks along about style

We add a touch of fashion to every repair, giving your garment a second life with character.

Finishing leather with a sharp knife
Cutting to size with shears
A sturdy seam on the sewing machine
Thread in every colour

What customers say

Rated 4.9 out of 5

★★★★★

2,172 Google reviews

  • Amazing, he know how to do am amazing job and he dies everything and more than what you have asked. And the cherry on the cake he is a really sweet person
    manuela D.
  • Today I went to this shop and I needed to make some adjustments for my pants. Although there were other clients as well, yet he patiently measured what was needed and it was ready very quick. The price was a little bit higher than usual tailors, but if you are looking for a good quality, this is the right place to go.
    milad d.
  • Very friendly staff & super fast!
    Ada A.

All reviews on Google